“all the stuff you need when you are pregnant.”
Teenie Tots and Mums is a haven for “all the stuff you need when you are pregnant.”
Rather than placing the focus on the items or your merchandise, we decided to focus on the target group (customers): that is Teenie Tots and their mums. And to highlight the emotion and affection between the two of them as they use products purchased from your store.
Above the teenie and her mum, there is yellow rainbow. Yellow, a color that symbolizes happiness as well a rainbow, a symbol of peace and serenity. In the arms of a mother, a baby experiences these very emotions. The logo thus becomes more than an icon for a store, but a symbol of the emotions that exists between mother and child: teenie tot and mum.