It all began over lunch with the founder and CEO of Supacom Ventures, a business consultancy and event management company located in Accra. We started of our conversation with the concept of being different, that is, creating an identity for his brand that will make them totally stand out from the crowd. You can call that the mantra of Haus of Anyah, “being different.”
After a delicious sandwich, a tall glass of boiling hot water and yes a couple of Steve Job stories; we went over the three colours that inspired him, his unicorn, slogan and other brand elements. It was a brief meeting but I left feeling energised. Feeling like the Haus of Anyah had won a client who believed in our mantra and didn’t want to go according to some of the norms of branding that you’ll find in my country, that honestly, we as a brand don’t find exciting.
The first concept, as you will see below was hardcore maximalism: a logo that embodied all the elements of his brand. Their idea of connecting the dots, moving forward, the unicorn and their three brand colours. The other concepts that followed were birthed out of a quest to design a minimalistic logo. In the end, we settled on the logo below.
The story continues….